The Latinx community in the U.S. is large and growing. As entrepreneur support organizations seek to support Spanish speakers starting new businesses, they need to understand that engaging this community effectively and respectfully may require some new ways of thinking.

“In my experience, traditional economic development and community development efforts approach most communities by saying, essentially, ‘We have the answers for you.’ For the Latinx community that doesn’t work,” according to Jose Alfaro, CO.STARTERS Chief Operating Officer and Director of Growth. “The community organizations that do really well at engaging the Latinx community have been the ones that spend time building relationships of trust in that community.” External article – read more.